The Fundamentals of Digital Marketing is a comprehensive certification from Google Digital Garage covering the essential principles of digital marketing, online advertising, analytics, SEO, SEM, content strategy, and business growth. The program provided practical knowledge on building effective marketing campaigns, optimizing websites for search engines, analyzing customer behavior, and driving online growth through data-driven marketing strategies. This credential is internationally recognized and accredited by the Interactive Advertising Bureau Europe and The Open University.
Credential Info
Issuer
Google Digital Garage
Category
Marketing
Issued
April 17, 2023
Expires
No expiry
Credential ID
6Y3 MJJ 6PK
Skills Acquired
SEOSEMGoogle AnalyticsContent MarketingSocial Media MarketingEmail MarketingGoogle AdsWebsite OptimizationConversion OptimizationDigital Strategy
Learning Outcomes
Understand and apply core digital marketing principles
Implement effective SEO and SEM strategies to drive organic and paid traffic
Build and manage content marketing campaigns across multiple channels
Analyze website traffic and user behavior using analytics tools
Optimize web pages and funnels for improved conversion rates
Execute targeted social media marketing strategies
Design and evaluate effective email marketing campaigns